Lea Gehrken is currently studying Business Communications (BSc) at the Zurich University of Applied Sciences (HWZ) and, as managing director of the communications agency Crax AG, leads challenging projects at the interface of communication, strategy, and media relations. Her connection to mobility is multifaceted: as a public transport commuter between Bern and Zurich, as a recreational driver, through travel experiences with a motorhome, and as an enthusiastic racing cyclist. These personal experiences shape her perspective and flow into editorial work, communication concepts, and projects related to the mobility of the future. With a keen sense for trends and social developments, Lea Lisa Gehrken represents a new generation of communications professionals who think about mobility in a connected, sustainable, and human way. In doing so, she sometimes provides a conscious counterpoint to the “established” authors on the platform.