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Generational Change at AMAG

Uwe Liebminger Takes Over Group Communication

A leadership change is underway at the AMAG Group: Uwe Liebminger takes over Group Communication from Dino Graf. After 37 years, Graf moves to the top of AMAG Classic. Liebminger brings international communication experience from IWC and Breitling, among others.
Uwe Liebminger wird per 1. Juni 2026 neuer Chief Communications Officer der AMAG Gruppe.
© AMAG Group
THE KEY POINTS IN BRIEF
• Uwe Liebminger will become the new Chief Communications Officer of the AMAG Group on 1 June 2026.
• Dino Graf hands over the leadership of Group Communication after 37 years.
• The AMAG Group ensures continuity in corporate communication with this generational change.

A sig­nif­i­cant lead­er­ship change is under­way at the AMAG Group. Uwe Lieb­minger will join as the new Chief Com­mu­ni­ca­tions Offi­cer on 1 June 2026. He suc­ceeds Dino Graf, who will take over the man­age­ment of AMAG Clas­sic after 37 years and thus assume a new strate­gic role.

Uwe Liebminger takes over Group Communication from Dino Graf

The AMAG Group is there­fore tak­ing an impor­tant step in its long-term suc­ces­sion plan­ning. More­over, the com­pa­ny cre­ates room for new impuls­es in a dynam­ic mar­ket envi­ron­ment.

New Chief Communications Officer with International Experience

Uwe Lieb­minger starts on 1 June 2026 as CCO at the AMAG Group. He brings over 15 years of lead­er­ship expe­ri­ence in cor­po­rate and brand com­mu­ni­ca­tion. Pre­vi­ous­ly, he worked as an inde­pen­dent con­sul­tant and advised inter­na­tion­al com­pa­nies at C‑level. In addi­tion, he held lead­er­ship posi­tions at Carl F. Bucher­er, Bre­itling and IWC Schaffhausen.

Expertise in Transformation and Crisis Communication

Lieb­minger is regard­ed as an expe­ri­enced spar­ring part­ner for exec­u­tive boards. Fur­ther­more, he holds sol­id exper­tise in trans­for­ma­tion, cri­sis and stake­hold­er com­mu­ni­ca­tion. His work with inter­na­tion­al auto­mo­tive groups com­ple­ments his pro­file per­fect­ly. He also main­tains a strong net­work with­in the Swiss media land­scape.

Dino Graf Takes Over Management of AMAG Classic

Dino Graf moves into a new­ly cre­at­ed posi­tion on 1 July 2026. Con­se­quent­ly, he will lead the man­age­ment of AMAG Clas­sic going for­ward. He will also merge the divi­sions AMAG Clas­sic and AMAG Clas­sic Col­lec­tion. Graf shaped AMAG’s com­mu­ni­ca­tion deci­sive­ly for 37 years. Since 1998, he suc­cess­ful­ly led Group Com­mu­ni­ca­tion.

CEO Helmut Ruhl Acknowledges Long-Standing Achievements

CEO Hel­mut Ruhl thanks Graf for his exten­sive work. His team set deci­sive mile­stones for the AMAG Group over three decades. Numer­ous awards such as “best press team in the auto­mo­tive indus­try” prove this per­for­mance. At the same time, Ruhl sees Lieb­minger as a proven trans­for­ma­tion expert.

Strategic Importance for the AMAG Group

AMAG employs around 7,500 peo­ple, includ­ing 800 appren­tices. There­fore, it ranks among the largest fam­i­ly busi­ness­es in Switzer­land. With this change, the com­pa­ny secures con­ti­nu­ity in its com­mu­ni­ca­tion. At the same time, it strength­ens its posi­tion as a pio­neer for sus­tain­able mobil­i­ty.

Who will be the new head of Group Com­mu­ni­ca­tion at AMAG?

Uwe Lieb­minger will take over as Chief Com­mu­ni­ca­tions Offi­cer (CCO) of the AMAG Group on 1 June 2026. He there­by suc­ceeds Dino Graf.

Uwe Lieb­minger starts as CCO on 1 June 2026. Dino Graf sub­se­quent­ly takes over the man­age­ment of AMAG Clas­sic on 1 July 2026.

Dino Graf takes over the new­ly cre­at­ed posi­tion as Man­ag­ing Direc­tor of AMAG Clas­sic. There, he is respon­si­ble for merg­ing AMAG Clas­sic and AMAG Clas­sic Col­lec­tion.

This page has been translated automatically.

Picture of Lea Gehrken

Lea Gehrken

Lea Gehrken is currently studying Business Communications (BSc) at the Zurich University of Applied Sciences (HWZ) and, as managing director of the communications agency Crax AG, leads challenging projects at the interface of communication, strategy, and media relations. Her connection to mobility is multifaceted: as a public transport commuter between Bern and Zurich, as a recreational driver, through travel experiences with a motorhome, and as an enthusiastic racing cyclist. These personal experiences shape her perspective and flow into editorial work, communication concepts, and projects related to the mobility of the future. With a keen sense for trends and social developments, Lea Lisa Gehrken represents a new generation of communications professionals who think about mobility in a connected, sustainable, and human way. In doing so, she sometimes provides a conscious counterpoint to the “established” authors on the platform.

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