The XPENG partnership with Emil Frey is intended to strengthen the Chinese electric car brand’s dealer network in Germany. On 1 October 2026, Emil Frey took over sales and servicing at two locations. In Frankfurt, Hessengarage is launching XPENG. In Pforzheim, Schwabengarage is taking over sales. A modern XPENG brand presence is being established at both locations. Customers will be able to access advice, sales, servicing and a comprehensive vehicle experience there. Emil Frey has been operating in Germany for more than 50 years. The company is thus expanding its range to include the latest electric models from XPENG.
Expand our market presence in a key European market
With Emil Frey, XPENG has gained an experienced partner in the German automotive retail sector. The partnership is intended to further strengthen the brand’s presence in Germany. Markus Schrick heads XPENG’s Central Europe sales region. He regards Germany as a key European market for XPENG. XPENG is drawing on its experience in the sales and servicing of battery-electric vehicles. Both companies also share a common focus on smart mobility. Alexander Ehsani is the brand manager at Emil Frey Germany. He sees XPENG as primarily combining technology and electric mobility.
An interesting range of models
XPENG’s current model range comprises four electric vehicles. These include the XPENG G6, G9, P7+ and X9. The models offer ranges of up to 615 kilometres. They are also equipped with state-of-the-art driver assistance systems.
The XPENG G6 is a sporty SUV coupé. According to the WLTP, its energy consumption ranges from 17.3 to 18.4 kWh/100 km. The XPENG G9 is the brand’s flagship SUV. According to the WLTP, it consumes between 18.4 and 20.1 kWh/100 km. The sporty family saloon, the XPENG P7+, consumes between 15.2 and 17.4 kWh/100 km. The seven-seater XPENG X9 consumes between 20.0 and 20.8 kWh/100 km.
800-volt technology and high charging power
XPENG electric cars utilise the next generation of 800-volt charging architecture. They also feature a 5C LFP high-voltage battery. The battery technology is based on lithium iron phosphate and does not contain cobalt, manganese or nickel.
XPENG also prioritises high charging power. The P7+ achieves up to 446 kW of charging power. The XPENG G6 charges at up to 451 kW. The G9 is capable of up to 525 kW. The XPENG X9 even reaches up to 542 kW. This is said to allow the batteries to charge from 20 per cent to 80 per cent in around ten minutes.
Extensive range of features
XPENG models come with a comprehensive range of standard features. The manufacturer also incorporates state-of-the-art connectivity and driver assistance technologies. Autonomous driving technologies are also part of the brand’s technical focus. Furthermore, XPENG places great emphasis on high product quality. The vehicles come with a warranty of up to seven years. The maximum mileage covered is 160,000 kilometres.
Retailer network set to expand to up to 110 locations
XPENG continues to rely on the traditional authorised dealer system in Germany. Dealers with experience in electric cars are set to play a key role in this. By the end of the year, the German dealer network is set to grow to up to 110 locations. XPENG is thus further expanding its regional presence.
The new XPENG L03 SUV coupé is also set to go on sale shortly. This electric vehicle complements the model range with its compact dimensions. At the same time, the L03 is intended to appeal to new customer groups with its attractive price. XPENG is thus expanding its offering in the growing electric car market.
Alongside the dealer network, service plays a key role for XPENG. The manufacturer is therefore continuing to expand its European spare parts logistics. This includes its own spare parts warehouse for Germany. XPENG also utilises an intelligent service management system. The system enables remote diagnostics and, in some cases, remote solutions. In this way, XPENG aims to ensure fast and reliable customer service.
Emil Frey
The Emil Frey Group is a Swiss family-owned business founded in Zurich in 1924 and is now one of the leading car retailers in Switzerland and Europe. Emil Frey has been operating in Germany for over 50 years. A key milestone was reached in 1999 with the acquisition of what was then Schwabengarage AG. Emil Frey Germany, with its head office in Stuttgart, now employs over 5,000 staff across more than 100 locations nationwide. The brand portfolio currently comprises over 40 car brands, ranging from mass-market to premium brands. In addition to car retail, the company is an importer of Subaru, Mitsubishi and GWM vehicles.
