Europcar Switzerland is now renting out cars via a hotel platform. This was announced by Europcar Switzerland and GET LOCAL AG in the AMAG newsroom. Europcar Switzerland is backed by AMAG Services AG.
Booking runs directly through the hotel’s own platform. Guests hire a vehicle before arrival or during their stay. That works by smartphone, by laptop or at the reception desk.
Europcar brings 5,500 vehicles into the offer
Europcar provides up to 5,500 vehicles, according to the announcement. They stand at more than 80 locations across Switzerland. The choice covers compact city cars, family vehicles, premium models and electric cars.
The launch starts in the first partner hotels. The solution is then to roll out gradually across the whole network. GET LOCAL today counts more than 230 partner hotels in Switzerland.
Hotels earn on every rental
For hotels, an additional revenue channel emerges. They receive a commission, yet no extra work arises. The process runs through the existing guest communication.
Europcar boss Hendrik Lütjens explains the move with access to mobility. The managing director says the company wants to make it “as simple as possible”. Stefan Neukom, founder and CEO of GET LOCAL, speaks of real added value. He sees it for the partner hotels and their guests.
What this means for the Swiss car hire market
Distribution thus moves closer to the guest. Travellers used to book through portals, travel agencies or the provider directly. The offer now appears exactly where the stay is planned.
That matters for holiday regions. Many guests arrive by train and need a car only on site. This demand is easier to capture through the hotel.
At the same time, competition for the last mile is intensifying. Car sharing, taxis and hotel shuttles serve the same need. Whether the integration brings extra business or merely shifts bookings, only practice will show.
InnoTour supports digitalisation in tourism
The cooperation forms part of a project under the national InnoTour programme. This funding instrument of SECO supports the digitalisation of tourism services. The project therefore carries a tourism policy dimension as well.
Key figures remain open. The announcement gives neither prices nor the level of commission. The names of the first partner hotels and a timetable for the further rollout are missing too.
What have Europcar Switzerland and GET LOCAL agreed?
Hotel guests can now book hire cars directly through the GET LOCAL platform. The announcement dates from 28 September 2026.
How many vehicles are available?
Europcar brings up to 5,500 vehicles into the offer, according to the announcement. They stand at more than 80 locations.
In which hotels does the offer work?
It starts in the first partner hotels. The whole network with more than 230 hotels is to follow later.
What do the hotels get out of it?
They receive a commission on the rentals they pass on. No extra work arises, according to the announcement.
What does a rental through the platform cost?
The announcement gives no prices. It also says nothing about the level of commission.
