Clyde gains new leadership and expands its EV subscription. Daniel Billo took over the management of the company on 3 August 2026. He therefore steers the next development phase of the EV mobility provider. Indeed, Clyde is evolving from a former startup into a platform within the AMAG Group. According to the company, the goal remains unchanged: the simplest possible entry into electric mobility.
Daniel Billo connects car retail and flexible mobility models
Billo brings many years of experience from trade and retail within the AMAG Group. He therefore knows the classic vehicle business as well as new mobility models. He now wants to link both worlds more closely together. The further expansion of the EV subscription comes first. In addition, battery electric used cars should feature more strongly at the point of sale. Finally, Clyde is targeting new customer groups who have hesitated so far.
Battery electric used cars grow by more than 100 per cent
Clyde does not only offer new vehicles on subscription. Instead, the company also lists battery electric used cars. This noticeably extends the life cycle of existing electric cars. At the same time, a bridge emerges between new and used car business. According to the company, this segment grew by over 100 per cent within one year. However, Clyde does not disclose absolute figures.
BEV registrations in Switzerland support the subscription model
The market provides a tailwind for flexible offers. According to Swiss eMobility and ASTRA, BEV registrations rose by 15.6 per cent in 2025. In the first half of 2026, they gained a further 18.1 per cent. Consequently, demand for low-threshold entry models is also growing. A subscription bundles vehicle, insurance and servicing into one monthly rate. Customers therefore avoid buying a vehicle outright.
Clyde evolves from startup to AMAG subsidiary
AMAG Import AG founded Clyde in 2019 in its Innovation & Venture LAB. The shift towards a purely electric mobility provider began in early 2022. Since 2024, the fleet has run fully electric. In June 2026, the integration into AMAG Leasing AG followed. The group therefore bundles flexible mobility models under one roof. Clyde Mobility has its registered office in Cham, canton of Zug.
Subscription models reshape the Swiss vehicle market
Car subscriptions sit between leasing and rental. They usually run on a monthly notice period or with a short minimum term. Customers therefore carry no residual value risk. That risk stays with the provider, which matters particularly with electric cars. After all, battery technology and prices continue to move quickly. Providers such as Clyde thus absorb part of the market uncertainty.
What is Clyde?
Clyde is a Swiss provider of car subscriptions for electric vehicles. AMAG Import AG founded the company in 2019. Since June 2026, Clyde has belonged to AMAG Leasing AG.
Who has led Clyde since August 2026?
Daniel Billo has led Clyde since 3 August 2026. He previously worked in car retail within the AMAG Group.
How does an EV subscription work?
Customers pay a monthly rate for a vehicle. This rate usually covers insurance, servicing and taxes. A purchase or leasing contract is therefore unnecessary.
